Theatre producers Ron Stuart and Wendy Bross Stuart were facing a challenge. They were planning to present Stephen Schwartz’s “Snapshots: A Musical Scrapbook”. Their challenge: establish interest in – and ticket sales for – a musical that had never been presented in Vancouver and had limited name recognition beyond diehard musical theatre fans.

I talked with them about the show and its themes, looked at what other productions had done, and worked out a unique, memorable visual identity for the show. Versions of the publicity stills were reimagined as snapshots in a photo album to visual suggest the many facets of a relationship.

Additionally, I wrote a “tagline” to lead off the posters and flyers that touched on all the key points we wanted people to be aware of: that the show included many favourite songs by the creator of many beloved musicals; and that this was not just a revue but an entirely new show and story. With a little back-and-forth between the producers and I, we achieved the perfect headline.

They were extremely pleased with the end result, and especially with the results. Along with a social media and publicity campaign, my posters (which appeared in oversize versions at two locations on Granville Island) and other materials helped “Snapshots” to sell out every performance.

Download a PDF of the show program.