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How a stopped clock can taint your brand

How a stopped clock can taint your brand

Before you decide to include a clock on your business's sign, think twice. This is much more than merely a design decision. It's a commitment to ongoing maintenance of a sometimes-finicky mechanical device that needs to remain functional — or risk tainting your brand....

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Chevron followed my advice!

Chevron followed my advice!

I accept that Chevron may not have been responding directly to my blog post last spring. But my criticism was clearly on target, as the screen layout issue I grumbled about is now fixed!

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