Case Study: Escape2ski
How John Macneil attracted skiers around the globe to his insightful reviews.
With more than two decades of ski travel under his belt, John MacNeil knew that when you’re planning a ski or snowboard vacation, there’s no substitute for the inside knowledge of someone who’s been there. He wanted to offer detailed info about the 130+ ski resorts he’s visited, along with a standardized list of data for each one. All this content needed to be offered on a subscription basis, along with related services like trip planning. And of course, he needed a visually sophisticated and eye-catching design.
I set up a site with a custom back-end that allows John to easily plug in the info for each resort. For the subscription functionality, I decided on MemberPress as the most robust and flexible solution (largely thanks to the great Slocum Studio vodcast).
The end result, escape2ski.com, was optimized for mobile as well as the desktop – critical for a site that will likely be referred to on-the-go as much as at home.
John had this to say about the end result: “Adam has incredible knowledge of various components of design, layout and functionality. He’s easy to work with and strives to offer complete satisfaction. One of the best things about Adam is his attention to detail as well as his personal, hands-on approach. My site, www.Escape2ski.com has turned out to be very professional thanks to Adam’s efforts.” He reports that the site gets a lot of very positive comments about how good it looks on mobile devices and how all-around well organized and easy to use it is.